Case Studies

Issue Loss of sales at Festival Campsite

Why? Competition beverages taste better warm!

Idea Heineken Cold Rooms

Results Sales doubled, rolled out in EP, Coachella

Issue Low sales, venue listings & consumer trial

Idea Hendrick's Cucumber Day

Concept Cucumbers become currency for a G+T!

Results Sales +60%, listings trebled, 15,000 cucumbers collected!

Issue Dubai a dark market, no alcohol advertising

Approach Use alibi branding attached to major music event

Creative concept Sunsets Festival

Results 2.4m people reached, 30k attendees

Issue Rice Krispies Squares, low sales & association with key trading period - Halloween

Idea Rice Krispies Scary vending machine

Results Sales Oct +34%, 1.1m content views

Issue Sales potential during Christmas not fufilled

Why? Too much discounting from competition

Idea Christmas cracker wrap your Pringles instore

Results Sales +44%, over 6,000 redemptions

Issue Sales slowing in No.1 venue - Barasti

Why? Only allows brand activities that enhance customer experience

Idea Jager Sub Zero - Dubai's first ever Ice Bar

Results Over 26k attendees, sales + 67%.